Don’t get me wrong, I absolutely LOVE a pair of patent leather pumps as much as the next girl, but let’s be real…some days, (as in most days), those pumps won’t see the light of day, and it’s my sneaks that rule my world.
Athleisure, the concept where men and women wear athletic clothing outside of the gym, maybe to work, or to the mall, or other social engagements, you know…the million-dollar market that I’ve fallen victim to more times that not.
Remember when it was embarrassing to leave the house in workout clothes and sweats? Hair in a messy bun or hidden under a hat? With the rise of asthleisure we don’t have to hide under a hat and huge sunnies because we’re ashamed. Now we can be fashionable AND athletic, and leave everyone guessing if went to the gym that morning or, you know, didn’t.
The movement was slow at first, but now, the industry it’s BOOMING….Lulu Lemon and Bandier have made yoga pants the new denim. And high-end lines such as Cole Haan (teaming up with Nike), Kate Spade, Rebecca Minkoff and a ton of others embracing this new trend and releasing their own athleisure collections, make it even more difficult to say no.
I mean, the constant innovation of sports bras compared to the classic bra alone, is enough for me to say YES!
That being said, I don’t think this trend is going anywhere any time soon, so embrace it ladies! Give those pumps a rest, lace up a pair of comfy sneaks and call it a day!
Fashion has finally met comfort, and I’m so excited about it!
(ps–the first pair of sneaks I’m wearing are weather-proof and they were my saving grace last winter.)
photos by: Macon Betts